Powering Innovation, Delivering Excellence: Leading the Future of Strategic Marketing in Energy, Data, and Mobility Markets!
Mitsubishi Electric Power Products, Inc. (MEPPI) is seeking a Corporate Marketing Director to drive our brand, communications, product marketing, and market intelligence initiatives. This is a high-impact role that blends strategic thinking with hands-on execution to elevate MEPPI’s presence across industries and support growth, innovation, and customer engagement.
Location: Warrendale, PA | Job Type: Full-Time - Onsite
What You’ll Do
Lead Strategic Marketing Initiatives:
- Develop and execute MEPPI’s integrated marketing strategy across brand, communications, product marketing, and market intelligence.
- Align marketing efforts with company-wide objectives and operating division goals.
Inbound Marketing Excellence:
- Build and manage market analytics capabilities to uncover insights that drive growth and innovation.
- Lead customer feedback programs, competitive analysis, and trend research to inform product and service development.
- Launch and manage a Voice of the Customer (VOC) platform.
- Oversee internal and third-party research projects and maintain a robust market intelligence library.
Outbound Marketing Leadership:
- Lead B2B product launch strategies in collaboration with operating divisions.
- Manage digital marketing, websites, social media, press releases, and analyst relations.
- Develop annual marketing plans, budgets, staffing strategies, and event calendars.
- Drive successful trade shows and customer events to maximize brand exposure.
- Serve as MEPPI’s primary communications leader and public relations liaison.
Brand Stewardship:
- Define and execute brand strategy to enhance identity and stakeholder engagement.
- Ensure consistent messaging and visual standards across all channels.
Team Development & Leadership:
- Manage and mentor a high-performing marketing team.
- Provide training, conduct performance reviews, and support career development.
What You Bring
- Education: Preferred Masters Degree with a concentration in Marketing or Communications, or related field.
- Experience: 10+ years in B2B marketing within a technology-driven organization, including 5+ years in a leadership role.
- Expertise:
- Advanced knowledge of digital and print marketing strategies.
- Proven success in product launches and integrated marketing campaigns.
- Strong grasp of market research, analytics, and KPI-driven decision-making.
- Skills:
- Exceptional communication, presentation, and interpersonal abilities.
- Strategic mindset with the ability to manage multiple complex projects.
- Proficiency in Microsoft Office and marketing tools (e.g., CRM, CMS, analytics platforms).
Why MEPPI?
- Comprehensive Health Coverage: 90% company-paid medical, dental, and vision plans.
- Retirement Plans: 401(k) with company match up to 4%.
- Generous Paid Time Off: Vacation accrual after 90 days + 12 paid holidays.
- Career Development: Training programs and educational assistance.
- Employee Perks: Profit sharing, 24/7 fitness center access, and wellness programs.
Join Us
At MEPPI, you’ll be part of a team driving innovation in power systems, transportation, and large-scale visual display technologies. As a U.S. affiliate of Mitsubishi Electric, we combine global expertise with local execution—creating a collaborative environment where your leadership makes a lasting impact.
Equal Opportunity Employer:
MEPPI welcomes applicants from all backgrounds and is committed to fostering an inclusive workplace.
Notice to Agencies and Search Firms:
MEPPI does not accept unsolicited resumes from agencies or search firms. Any resumes submitted without a signed agreement will become the property of MEPPI.
